EMCs vs Digital Billboards

A handy guide to distinguish between on-premise signage and digital outdoor advertising. Useful for signage planning, product specification and permit acquisition.

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Digital Billboard Tech Brief

In 1996, the Federal Highway Administration (FHWA) issued a memo that said changeable-message billboards are acceptable if allowed by state-federal agreements.

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LED Sign Advertising Guide

There are several steps in successfully deploying LED display advertising such as choosing the right type of display, the correct size, resolution, placement and control method.

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LED Signs – Advantages

The US Small Business Administration has compiled a list of features and advantages of using LED advertising displays to generate growth in retail businesses.

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Arbitron In-Car Study

This study will provides a
detailed examination of America’s in-car media audience and their exposure to outdoor advertising,
radio, and audio technologies.

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Economic Value of Signs

Researchers at the University of Cincinnati conducted a national survey of businesses to assess how changes in on-premise signage affect business performance.

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